Harvey McCabe
✹
Harvey McCabe ✹
Hi, I’m Harvey. A music and pop culture obsessive that probably spends too much time on the internet.
Digital Creative Lead, working in audio and entertainment.
Manchester, UK.
Here to make entertaining content with purpose - and to deliver that with creative, empathetic and empowering leadership. 🖤
I have over a decade of experience in building social media communities for the UK audio industry - including roles at BBC Radio (combined 7.5 years, spanning all their national networks - including Radio 1, Radio 2, and Radio 4) and Bauer Media (Heat, Greatest Hits Radio, Hits Radio) - starting my career as a radio producer before going on to specialise in social.
From visualising and optimising great radio moments, to crafting cut-through formats with presenters and guests, I’ve also led campaigns and on the ground content for flagship events like Glastonbury Festival and Radio 2 in the Park.
Up until recently, I was the Senior Social Media Lead for BBC Radio 2, Radio 3 and 6 Music - commissioning digital editorial for the three popular national networks, developing strategy with our stakeholders, and leading my extremely talented team to reach over 1bn organic video views for 2024.
Prior to this I worked as BBC Radio Social’s Senior Planner, leading on portfolio wide strategic projects, developing our approach to prioritisation and performance insights, and building new collaborations with stakeholders and teams across the business.
I'm on my travels around Australia right now and I’m on the lookout for exciting new opportunities in the music, entertainment and youth brand spaces. I'd love to chat to you about where I could fit in to your next project.
Organic social media strategies
Working with you and your team to shape killer content formats that help your brand to cut through in a busy social space. From selecting the right platforms, to refining your approach for your audience - all the way through to building a great pipeline of visual content and learning from performance, we’ll design a plan that will be authentic, sustainable, and deliver against your business goals.
Social campaigns and leadership
Bringing your event, podcast, product, or TV show to life on social with a mix of bespoke and optimised content. Leading teams, creating processes, and getting hands on with a camera and Adobe, I can build hype, create community, and drive fame for your biggest moments, while developing memorable social first ideas.
Brand digital development
Advising on your branding, tone of voice, and opportunities in the market.
Recent projects